3rd Year BA Graphic Design students: Alfie Jordan-Dilks, Luca Di Lorenzo, Mikael Dahlén and Tia Stevens took on the enormous but exciting task of designing the degree show identity for 2022. The project was run as a live brief with Ash O’Brien as their tutor the students worked hard and were extremely professional.
RADICAL CREATIVITY: THE PROJECT
To represent the idea of Radical Creativity we gathered materials and items from each course that was taking part in the Degree Show.
We photographed over 500 items and fed them into a Generative Adversarial Network, that taught itself how to replicate infinite alternatives of these pictures.
We stopped this process before the output images got close to reality and chose to drive the identity through a selection of this abstract, computer-generated, vivid imagery.