The BA Digital Media programme focuses on social media (production, management, promotion), web publishing, cutting edge research methodologies for content analysis in social media, location-based technologies and applications, and mobile application development and design. It offers skills in HTML programming, software use, media production (video, image, web), and project management and promotion. Students complete projects such as digital interactive maps, websites, blogs, platform specific videos, devise and conduct social media promotion and strategy and edit wikipedia pages. The curriculum is designed by cutting edge researchers and practitioners. And the programme is specifically designed to address the current digital skills gap in the market, as reported by the Government and media employers.