As a mature ‘information society’ with well developed creative industries, the UK is an important case study for those wishing to research and find employment in media management, the creative industries, digital marketing and social media marketing. This taught MA programme considers the socio-economic impacts of the ‘digital era’ in terms of geo-politics, product and service development, consumers, workforces, job types, knowledge requirements and skills requirements. It also explores the rise of ‘creative cities’ as economic powerhouses, along with the proliferation of digital start-up companies. The specific modules provided within the programme include: Media Management in Practice, Audience Engagement and Analytics, Research Skills and Project Management, Digital Marketing, and a Major Project. All enquiries can be sent to the Programme Leader, Dr Adam Dalton (